- Quick launch without developers.
- Ready-made templates: CES, CSAT, NPS, and open-ended questions.
- Flexible display logic – follow-up questions triggered by low ratings.
- Easy survey setup with options to add screenshots and comments.
- Smart analytics: dashboards, filters, segmentation.
- Integrations with CRM, analytics, and support systems.
- Data storage on Russian servers, compliant with Federal Law 152-FZ.
By type of business process
Evaluate the user experience with the QForm platform
Why evaluate UX?
Enhance the convenience of the product
UX research shows which steps in a scenario seem superfluous, incomprehensible, or complicated. By removing these obstacles, you make the product easier and more enjoyable to use.
Improve the user's path
Understanding the real-world experience allows you to optimize the main stages: registration, search, order, payment. This has a direct impact on conversions and engagement.
Retain customers
Without feedback, it is difficult to understand the reasons for leaving. When you regularly receive user feedback, you can work with problems before they become serious.
Advantages of the QForm platform
Use modern tools:
Metrics for evaluating user experience
To capture not only opinions but also concrete metrics, UX surveys often use standard measures. These help compare results, track trends, and identify weak points in user flows.
CES (Customer Effort Score)
Measures how easy it was for a user to complete a task, such as placing an order, registering, or finding information.
Typical question:
"How easy was it for you to [complete the action]?"
CSAT (Customer Satisfaction Score)
Assesses overall satisfaction with a specific interaction.
Typical question:
"How satisfied are you with [the process, service, page]?"
NPS (Net Promoter Score)
Measures loyalty: how likely a user is to recommend the product to others.
Typical question:
"How likely are you to recommend us to a friend or colleague?"
NPS is suitable for evaluating overall product perception or after accumulated experience.
Each metric provides a different perspective. CES is ideal for assessing interface ease and task flows, while CSAT and NPS track satisfaction and loyalty. Combined with open-ended questions, they provide both quantitative data and qualitative context.
What questions should I include in the questionnaire?
- Rating scales: help measure subjective perceptions of ease, clarity, and speed.
Examples:
- How clear did you find the checkout process?
- Open-ended questions: allow gathering details, such as specific reasons, emotions, or suggestions.
Examples:
- What difficulties did you encounter while using the website?
- Behavioral questions: clarify how the user acted, what stopped them, and what actions they took.
Examples:
- Were there moments when you didn’t know what to do next?
- Hypothetical scenarios: focus on perception and expectations, helping identify areas for improvement.
Examples:
- What could have made completing your task easier?
How to interpret the data?
Results
- Many low ease-of-use ratings (1–4) →
- Frequently recurring comments in open-ended responses →
- Gap in ratings between mobile and desktop →
- Low CES (Customer Effort Score, e.g., “How easy was it to…”) →
- High bounce or abandonment rate on pages with poor UX →
What does it mean
- Users struggle to complete a scenario or understand the interface →
- The problem is systemic, not isolated →
- UX is inconsistently adapted across devices or sections →
- Task completion requires extra effort →
- The interface does not meet expectations or causes confusion →
How to proceed
- Analyze the scenario steps and remove unnecessary actions
- Prioritize improvements and create tasks within the product team
- Conduct a separate review of the mobile version and make adjustments
- Simplify the user path, revise the structure of the form or step
- Compare user behavior with comments and run A/B tests for improvements
Evaluate UX with QForm
1. Use the visual builder to configure question logic. For example, if a user gives a low rating, you can ask a follow-up question or offer them to select a reason.
2. Control data accuracy: limit the frequency of repeated submissions, set the survey’s active period, and choose who can participate—e.g., only new users or only those who completed a specific action.
3. Filter results directly in the interface by devices, channels, pages, and session parameters. This helps quickly identify patterns and reveal differences in perception.
4. Set up email notifications, export data, or send it to external systems via API. This allows you to integrate UX surveys into the daily workflow of product and UX teams.
Who cares about evaluating user experience
User experience feedback is a working tool for those responsible for the product and the customer's path.
For product managers: to find weaknesses in scenarios, increase conversion, and justify decisions with data
For UX designers: to test hypotheses, identify inconvenient interface elements, and improve interaction.
For analysts and marketers: to understand the reasons for failures and behaviors that web analytics does not explain.
What Influences the Quality of Data in UX Surveys?
UX surveys evaluate not just the interface but the user’s experience with the product: how clear, convenient, and logical it feels. Analytics track actions but don’t explain why users behave a certain way. Surveys reveal where users get lost, frustrated, or exert extra effort. These insights cannot be captured in numbers or heatmaps—they only come from direct feedback.
Timing Matters as Much as the Question
A UX survey works effectively only when it is integrated into the user journey and tied to a specific action. It’s important that the user has already experienced the task but still remembers the details. The optimal moment is right after completing the action or at the point of abandonment.
When to launch a survey:
- After completing a scenario. Registration, checkout, file download—moments where the user can thoughtfully assess the path’s usability.
- During an unfinished task. For example, when a user starts a process but leaves—it’s a chance to find out what blocked them.
- After implementing changes. New features, redesigns, or reorganized sections require feedback in the first days, when users compare with previous experiences.
- On problematic pages. Where analytics show high abandonment or low conversion, qualitative feedback helps pinpoint specific issues.
- During first visits. If initial navigation is important, ask clarifying questions: was it clear where to start and how to proceed?
Context Is the Foundation of Quality Feedback
The same interface is perceived differently depending on device, traffic source, and user experience. Answers without context are often misleading.
To ensure reliable data, surveys should consider:
- the interaction scenario;
- device type;
- traffic source;
- on-page behavior.
It’s also important that survey triggers are logical: based on a timer, after an event, scroll depth, or exit intent. This increases engagement and ensures thoughtful responses.
Common Mistakes to Avoid
Even a well-designed UX survey can fail if the display logic or structure is flawed:
- Survey outside the scenario. If shown “randomly,” users cannot provide meaningful answers.
- Same for everyone. Without segmentation, responses lose accuracy.
- Too long. Users are unwilling to spend more than 30–40 seconds.
- No follow-ups. When ratings are low, clarifying questions are essential, otherwise insights are lost.
- No analysis. Without systematic review, data becomes an archive rather than a tool.
How to Know a UX Survey Works
A survey delivers results when it leads to understanding and action. Signs of effective feedback include:
- Users leave specific and recurring comments.
- Patterns emerge by segment, page, or scenario.
- Causes of drop-offs or task failures become clear.
- Insights are turned into tasks and hypotheses.
- After improvements, metrics rise and negative signals disappear.
A UX survey is a way to understand behavior through perception and make decisions that genuinely improve the product.
Try QForm and get honest feedback
Understanding how users perceive your interface doesn’t require complex research. You just need to ask the right questions at the right moment, with clear logic. QForm lets you set up this process quickly, without involving developers.
Launch UX surveys directly in your product, get honest feedback, and uncover what hinders your users—and your business. It’s simple: choose a scenario, craft your questions, and start receiving insights within hours.
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