- Instant self-service survey creation
- Flexible logic and filter settings for complex scenarios
- Ready-made templates for tests, hypotheses, and advertising evaluation
- AI assistant for question and logic generation (Linki Cat)
- Visualized reports and export to Excel, CSV, and PDF
- Integrations with CRM, e-mail, and messengers
- Compliance with Federal Law 152-FZ and data storage in Russia
By type of business process
A modern approach to conducting marketing surveys with QForm
How Marketing Surveys help Businesses
They provide understanding to the audience
Find out the real needs of customers, divide them into groups and suggest suitable solutions based on the responses received.
They check ideas before launching
Before you spend money on promotion, find out how the audience perceives your ideas, packaging or advertising.
Increase the return on marketing
Adapt communication and reallocate budgets and increase the efficiency of all channels
Features of the QForm platform
Advantages for marketers, brand teams and analysts:
How to conduct a marketing survey step by step?
- Define the goal
Determine exactly what you need to find out: reasons for sales decline, brand perception, or reaction to a new offer. - Choose the appropriate method
Select the research format — survey, questionnaire, or A/B test — depending on the task and depth of analysis. - Create a questionnaire in QForm
Gather questions, set up branching logic, segments, and display conditions. All tools are available without a programmer. - Set up data collection
Choose distribution channels — website, email, QR codes, messengers — and set display conditions. - Analyze the results
Use built-in dashboards and filters to quickly spot trends and differences between groups. - Make an informed decision
Based on the data, adjust your strategy, positioning, or advertising materials.
What questions to ask to understand the market?
- Assess audience needs
What tasks or problems would you like to solve with our product? - Explore which brands compete for audience attention
Which brands or solutions did you consider before purchasing? - Find out how your brand is perceived
What associations come to mind when you hear the name of our company? - Test advertising materials
How clear is this advertisement, and does it generate interest? - Check interest in new features
How useful would feature X be to you if it were added to the product? - Evaluate how the price meets customer expectations
How do you assess the price-to-value ratio of our offer? - Gather opinions on design and packaging
How attractive does our packaging seem to you, and is it convenient to use?
How to analyze the results and apply them in a strategy
These boundaries are arbitrary and it is better to compare the indicators with competitors in their field. For example, for retail, the production of eNPS 30+ can be considered a good result. For IT companies, the norm is often 50+
What the data shows
Users don’t understand the advertisement →
Segments respond differently →
Interest in the feature is low →
The brand is liked but not purchased →
Complaints about the packaging →
What is this supposed to mean?
The message is not getting through →
Targeting is needed →
Users don’t see the value →
Emotion ≠ argument →
Damages user experience →
What should a business do?
Change visuals and wording
Adapt approaches for each group
Reconsider development priorities
Review the offer and pricing
Refine materials and the form
How QForm Helps to Obtain Reliable Data
1. Use different types of questions to collect quantitative and qualitative data. This helps to gain a deeper understanding of the target audience's motivation and perception.
2. Limit access to the form by time or number of attempts to avoid data distortion. You can set the form’s active period, block repeated responses from the same IP or device, thereby increasing data reliability.
3. Manage access rights within the team. Assign viewing and editing permissions, share forms and reports between departments or with contractors.
4. Launch a series of surveys and compare how the audience’s attitude toward the product or brand changes before and after a campaign. This is especially useful for evaluating marketing effectiveness or rebranding.
5. Analyze the completion process — which questions people stop at and what they ignore. This allows you to optimize the form even before the next launch.
How to use data for business growth?
Грамотно интерпретируйте полученные ответы и внедряйте изменения в процессы
Improve brand perception
Test and refine products
Optimize your marketing campaigns
When to Launch a Marketing Survey?
Marketing surveys are necessary when a business needs to check in with the market. For example, before launching a new product or feature — to verify demand, test a concept, or determine the best communication channels. Or when sales decline, to identify the real reasons for reduced interest: whether audience behavior has changed, if advertising is ineffective, or if the product has lost relevance. Surveys are indispensable when entering a new market, rebranding, or changing positioning. Also, they are useful for testing hypotheses, to understand if the target audience truly perceives the offer as intended.
What types of research can be conducted with QForm
With QForm, you can launch dozens of different marketing research scenarios. For example, conduct a brand awareness survey: how recognizable it is, what it is associated with, and what niche it occupies in the consumer’s mind. You can test advertising messages or visual creatives before launch to see how clear and appealing they are. For packaging and product naming, A/B tests are useful to compare different design options. QForm also allows collecting target audience preferences: what matters most to them when choosing, which features they consider key, and what might influence their purchase decision.
Who benefits from surveys within a company
Although marketing surveys are primarily associated with marketing, in practice they are valuable to several teams.
- Product managers receive direct feedback on the product’s strengths and weaknesses, helping to plan improvements and development.
- Brand teams use the data to build emotionally accurate communications and adjust the visual style.
- Sales departments — to better understand client needs and adapt their sales arguments.
- Executives — to see how the audience reacts to strategic changes and make decisions based on facts rather than guesswork.
Surveys help synchronize the work of different departments and see the picture through the customer’s eyes.
Why do companies choose QForm for marketing research
QForm combines all the tools needed for conducting marketing surveys: from a simple form builder to advanced analytics. No programmer is required to launch a questionnaire, collect data from the right audience, and immediately get reports in a clear format. Everything works within a single interface — fast, flexible, and without unnecessary burden on the team.
The platform is convenient for those working with hypotheses, creatives, and market changes. With built-in logic, you can tailor surveys for different segments and then compare how they respond to the product, price, or packaging. Integrations with external services, data protection, and the ability for team collaboration make QForm a universal solution for both agencies and internal departments of large companies.
If you are looking for a way to make marketing decisions faster and with more confidence, without guesswork and based on real audience opinions, sign up for QForm.
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